Shiseido Plans Huge Lip Launch of Perfect Rouge Lip Color

by Christina Jones on November 7, 2008 · 0 comments

in Cosmetics, Lip Color

On counter in February ‘09 you can expect a lineup of lipsticks called Perfect Rouge and coordinating Smoothing Lip Pencils from Shiseido.  This will be the first full line for Shiseido for Dick Page, Shiseido Makeup Artistic Director.

shiseido-perfect-rouge

The collection will include 20 lipstick shades ($25 each) and 7 lip pencils ($20).  The lipsticks range in shades from neutral beige to cherry red, and are top of the line in color and skin care technology.  The lipsticks contain Shiseido’s proprietary Super Hydro-Wrap Vitalizing DE which is purported to hold moisture in the lips as well as Dual Optimizing Powder which works with available light and adjusts the color accordingly, providing a depth to the color that has been unseen before. 

“I want people to get back into the simplicity of lipstick and play,” says Dick Page.  I am very much looking forward to that!

Source:  WWD

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